Arindam chaudhary ias biography

The question to ask of Rajita Chaudhuri isn't what she's done, but what she hasn't done.

The honorary dean of enterprise management and professor of business communications at The Indian Institute of Planning and Management in New Delhi is also a consulting editor and columnist for 4P'sBusiness and Marketing Magazine, the bestselling writer of Thorns to Competition and Orangutan As Your Brand Ambassador, and the founder of the Great Indian Dream Foundation, a nonprofit that focuses on health, education and the environment.

Oh, and she also runs Planman Marcom, an integrated communications, advertising and promotions company.

We talked with the very busy Chaudhuri about the power of teaching, what makes Indian advertising unique, how women lead differently—and how she manages to balance it all.

Of all your occupational hats, teaching seems to be the most traditional one—what does teaching mean to you?

What are its challenges and rewards?

Teaching has been an inte