David mcclelland motivation theory
David mcclelland entrepreneurship theory...
David McClelland
An expert in human motivation, David McClelland joined the Harvard faculty in 1956, where he taught and conducted research for 30 years.
David mcclelland reference group
He was the Chair of the Department of Social Relations from 1962-1967. McClelland’s research spanned more than five decades, yielding an influential body of testing instruments, data, and theoretical models of human motivation and achievement.
McClelland also conducted research into personality and consciousness. One of his most important legacies was the development of a widely used scoring system for the Thematic Apperception Test (TAT), a projective test which had been created in the 1930’s by Harvard psychologists Henry Murray and Christiana Morgan.
David mcclelland contribution to psychologyThe TAT is still used today for a variety of purposes, such as research investigating mate and occupation selection.
In 1961 McClelland published The Achieving Society, which articulated his model of human motivation.
McClelland contended that
